How to Market Yourself as an Independent Contractor

Posted by Clayton Turner on

 

It takes an incredible amount of ambition to kickstart a fulfilling and hopefully lucrative career for yourself as a contractor.

Across industry lines, people who are aiming to work as a successful contractor often make it a goal to archive a contractor’s license, as this can help boost one’s credibility and help you make more money within your chosen vocation. Without a license, it can be more difficult to find jobs that go above and beyond your standard handyman tasks or other minor projects.

But an aspect of your career that is also worth paying attention to is how you plan to market yourself. While achieving the appropriate certification is undoubtedly an important step in making sure you can legally offer your services and receive appropriate compensation, getting your name out there is crucial to actually getting contacted by clients for work.

The responsibility of spreading your brand, marketing what services you are qualified to provide, and finding your next contract project is in your hands.

Are you stuck on how you may be able to efficiently market your skills and abilities as an individual contractor? Here are our tips:

Identify Your Target Clients

Determining what types of clients you are intending to work with is likely something you have already thought about. But when it comes to the responsibility of marketing your contractor services, that consideration is only rendered more important.

Identifying the audience you are or will be striving to earn business from allows you to tailor your messaging to specifically appeal to that target base.

Consider your age and geographical demographics. For instance, consider researching what types of promotion techniques may be most effective in reaching certain age groups, if relevant, as well as what values they may likely possess that you can speak to in your messaging.

Take Advantage of Networking Opportunities

Whether you are taking advantage of networking opportunities that come your way or are actively seeking them out on your own, connecting with other contractors and prospective clients is essential.  You can do this by attending physical networking events, or by making connections on professional networking websites like LinkedIn.

Build A Strong Online Presence

Social sites such as Facebook and Instagram can or will likely be important for your work down the road. As websites that boast activity from millions or even billions of users, they can serve as a base for you to both make yourself known as a contractor and show off your work.

In this age of digital innovation, businesses or contractors existing solely offline take great risk in not building and maintaining an online presence.

Depending on your target clients and whether you are looking to work locally or offer services online, spending a great deal of time attending to your professional social media pages may be slightly more or less important. Creative professionals, for instance, likely understand that the maintenance of strong online presence is non-negotiable.

However, even contractors in industries such as building and construction can still derive great benefit from setting up their own social media pages, if only as a means of announcing to the world: I am here. Let me work for you.

Gather Testimonials

Use your experience in your field to your advantage. Don’t be afraid to ask former or current clients for testimonials that can vouch for your expertise. Among the general population, review websites like Yelp and Angie’s List are viewed and contributed to frequently for a reason.

Individuals and businesses like to have reassurance that they will be getting honest, quality work for their compensation. While you don’t necessarily have to shoot for developing your own Angie’s List fanbase, creating a section or page on your website and social media pages to showcase testimonials of your work can be helpful for prospective clients and generally increase your credibility as an experienced contractor.

Be Creative

There’s no need to put all of your eggs in one basket with one marketing effort or another. Vary your marketing materials and see an increase in the attention you are garnering from your target client base by going at it old-school instead of just online.

If you provide your services locally, create print materials to post around your area. Create business cards that you can whip out at a moment’s notice to show off to a potential new client.

While marketing your services online can no longer necessarily be considered optional, there is still merit to be had in honing your own traditional marketing skills with good people skills and the ability to make a good impression in person.

If you are just starting out on your journey to become a contractor and are still pursuing your license, don’t forget to visit our website to review study materials, take practice exams, and even consider one of our courses.


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